Make Agreements with Yourself

As business owners there are many things that can weigh on our minds.  When our minds are cluttered our business can suffer and so do our lives.  Conversations with our significant others are less enjoyable. The activities we perform are not as fun as they could be...

Business Names, Logos and Trademarks

For many business owners, naming their business and designing a logo sounds like fun in the beginning, but can become complicated very quickly.  In truth, it’s an important step that is more about planning than fun, but that can grow into a valuable asset and a source...

What is a swipe file? (And why you should have one…)

Creating new posts, articles, and content to market your business can be... painful. After all, let's face it — as a business owner, you wear a lot of hats. You're the bookkeeper, the dog trainer, the marketer, the customer service team and more. That means when you...

Make Agreements with Yourself

As business owners there are many things that can weigh on our minds.  When our minds are cluttered our business can suffer and so do our lives.  Conversations with our significant others are less enjoyable. The activities we perform are not as fun as they could be...

read more
Business Names, Logos and Trademarks

Business Names, Logos and Trademarks

For many business owners, naming their business and designing a logo sounds like fun in the beginning, but can become complicated very quickly.  In truth, it’s an important step that is more about planning than fun, but that can grow into a valuable asset and a source...

read more

Moving the needle in your dog training business

As dog trainers we have more to do and more on our minds when there are more clients, classes and appointments.    There are some goals that we go after with jet fuel in our veins and then burnout when either we don't see quick results or when we actually get...

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The Five Pillars of a Successful Business

The Five Pillars of a Successful Business

As we prepare to close out the first quarter of 2021, many of us have now finished up our 2020 financials, prepared and filed our taxes from last year and are taking the time to reflect on our business. How did yours do? "You can't see where you are going without...

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What’s in a Waiver?

What’s in a Waiver?

Liability waiver:  A legal contract intended to reduce the chance of a lawsuit being filed against you or your business, or to reduce the amount that can be recovered, by shifting liability for your negligence to your client.  Also called a "release," because the...

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What Is Marketing? A Cheat Sheet for Dog Trainers

What Is Marketing? A Cheat Sheet for Dog Trainers

What is marketing, really? And how do you use it to actually get people to BUY the things you have to sell? Whether you're just starting a new dog training business or you've been in the game for a while and are trying to level up, it's a good idea to understand the...

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Adding More Services. Is It Time?

Adding More Services. Is It Time?

As dog trainers, we often open our business and hit the ground running. We take on as many clients as we can, work a random assortment of hours, and try to bring in as much money as we can. Telling ourselves “someday” we might have a building, more services, or...

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