What Is Marketing? A Cheat Sheet for Dog Trainers

What is marketing, really? And how do you use it to actually get people to BUY the things you have to sell? Whether you're just starting a new dog training business or you've been in the game for a while and are trying to level up, it's a good idea to understand the...

Four reasons dog training businesses fail and what you can do to avoid them.

2020 presented some of the greatest challenges the world has seen when it comes to business operations during covid. Dog training business owners have either done very well or decided to close up shop and move on to other careers. In light of this we would like to...

The Real Reason Your Website Doesn’t Get You Clients

Your website can be a highly effective and engaging tool in your sales process.

But all too often, it’s… well, not. And typically the problem isn’t what most business owners think.

What Is Marketing? A Cheat Sheet for Dog Trainers

What Is Marketing? A Cheat Sheet for Dog Trainers

What is marketing, really? And how do you use it to actually get people to BUY the things you have to sell? Whether you're just starting a new dog training business or you've been in the game for a while and are trying to level up, it's a good idea to understand the...

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Adding More Services. Is It Time?

Adding More Services. Is It Time?

As dog trainers, we often open our business and hit the ground running. We take on as many clients as we can, work a random assortment of hours, and try to bring in as much money as we can. Telling ourselves “someday” we might have a building, more services, or...

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Taking More Time Off: New Year, New Vacation Policy

Taking More Time Off: New Year, New Vacation Policy

One of the biggest things that pushed me to opening my own business was wanting to be in control of my own time. I also really wanted to be in control of my own vacation policy. Why? I just really like to take time off. I like to travel to dog events. I like to travel...

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