by Amanda | Sep 8, 2026 | Marketing
If you’ve seen our previous post, What is SEO?, you’ll know that SEO stands for Search Engine Optimization and it’s all about getting your website to appear in the Search Engine Results Page (SERPs) – because that’s one of the ways new clients find out about your...
by Amanda | Aug 3, 2026 | Systems and Processes
Collecting payment as a dog trainer used to be simple. You had two options: have clients pay with cash or write you a personal check. But that came with a serious downside — unless you had clients mail in their payment, or drop by in person to register, it meant not...
by Amanda | Jun 29, 2026 | Growing Business, Marketing
Did you know there are only 6 ways for someone to find your website? And one of the best is via “organic search” — typing a query into Google or another search engine. (Want to know the other 5 ways? Check out our blog post on getting more website...
by Amanda | Apr 22, 2026 | Growing Business, Marketing
If you’ve been in business for a while, you’ve probably come across the acronym S.E.O. What you may not realize is just how important to your business success those three little letters can be! So today we’re going to take a bird’s eye view of SEO, what it is — and...
by Amanda | Feb 8, 2026 | Growing Business
I shared some strategies recently for fixing your business’s leaky bucket — i.e., how to navigate customer retention. The bottom line is this: Acquiring a new customer can cost somewhere around five times as much as retaining an existing customer. You’re...
