Christina Schenk-Hargrove

Marketing: It’s Not All About Social Media

It’s important to remember that dog training is a service industry. Unless you do online consulting, your customers are in your real-world community. One powerful way to boost your business, enrich the lives of your clients, and contribute to the well-being of the local pet community is through community engagement. By forming partnerships with local businesses, veterinarians, and community organizations, you not only expand your reach but also create a network that benefits everyone involved.

Is R+ Board and Train Possible? Our Answer: Of Course!

Dog trainers provide an unusual service that is unlike most (all?) other service providers. When most people call a plumber or get their hair cut, they don't want to know how to fix their own plumbing or cut their own hair.  And yet, when dog owners call us for help...

Getting Paid: accepting online payments and credit cards – Rerun

We originally published this piece a few years ago, but there are always new trainers just getting set up, and this article has lots of good information:   It is exciting when a new potential client says "yes!" to working with you but before you get to the really...
Creating Graphics For Your Business

Creating Graphics For Your Business

I am going to put on a different hat today, and talk about design.  You may know me as DTU's resident legal beagle, but what you may not know is that my undergraduate degree is in Fine Arts (I majored in sculpture).  While it may seem like a strange combination (talk...

read more
Case Study: The Freckled Paw

Case Study: The Freckled Paw

Case study: Crystal Partain, The Freckled Paw. On target to reach a goal of $150,000 in 2021. Summary: Crystal started working in a vet clinic, cleaning kennels, at 16 years old. She worked her way up, and by the time she went to college a few years later, she knew...

read more
Contracts for Business Owners 101

Contracts for Business Owners 101

Contract law was a full-year course when I went to law school.  While I found it fascinating, I understand that most people would rather spend all day washing dog saliva out of empty food toys.  But, as a business owner, it’s important that you have a basic...

read more