Don’t Click That Button: How to Identify Phishing Emails

by Melissa | May 28, 2026 | Communicating with humans, Growing Business

I was reminded this week how important it is for anyone running a business (or even just existing on the internet today) to know how to identify phishing emails. A client reached out this week to let me know she’d received a phishing attempt… pretending to...

Marketing a Dog Training Business [Recording]

by Melissa | Feb 26, 2026 | Growing Business, Marketing

Looking ahead and want to bring in more clients so you can hit your financial goals in 2026? Is your year off to a slow start and you want to jumpstart things to help fill out your schedule? This week we hosted a Facebook live to talk about Marketing a Dog Training...

Building a Veterinary Referral Network for Your Dog Training Business [Recording]

by Melissa | Nov 24, 2025 | Growing Business, Marketing

Sure, you hear that vets are one of the best referral sources for dog trainers… but how do you actually BUILD those veterinary relationships? Well, in this video recording of our recent Facebook live over in the free Dog Trainer’s Umbrella facebook group,...

What’s a CTA? (And why you need to be using them!)

by Melissa | Sep 9, 2025 | Marketing

You may have heard us mention CTAs around here once or twice. They’re an important part of any piece of marketing… whether it’s your social media posts…. …or blog posts… …or newsletters… …or even your paid ads. So,...

6 Common Website Mistakes and How to Fix Them

by Melissa | Aug 9, 2025 | Marketing

Do you have a website? Are you getting the return on investment (ROI) that you’d hoped for? No? Here are six common website mistakes – and how to fix them – to increase how hard your website works for you. Website Mistake #1: Location is hard to find Potential clients...