Email marketing, unlike social media, allows you to regularly connect with the same clients in a controlled and customizable way. And unlike most social media, most businesses don’t need to send out a newsletter everyday to see results. There’s no constant video-creating, tweeting, updating or pinning involved.
We’ve all been there.
I know I certainly have — someone asks you what you do for a living, and you describe running your own business in a way that makes it sound downright cushy. You make your own hours! Unlimited time off! Only have to work with people you like!
…and you conveniently leave off all the “hard parts.”
You know, the long hours, overwhelming email inbox, and times when it takes 8 conversations just to schedule a single client lesson. The part where your boss (aka you!) has unrealistic expectations about how much can be done in a day. Oomph.
Creating new posts, articles, and content to market your business can be... painful. After all, let's face it — as a business owner, you wear a lot of hats. You're the bookkeeper, the dog trainer, the marketer, the customer service team and more. That means when you...
What is marketing, really? And how do you use it to actually get people to BUY the things you have to sell? Whether you're just starting a new dog training business or you've been in the game for a while and are trying to level up, it's a good idea to understand the...
Your website can be a highly effective and engaging tool in your sales process.
But all too often, it’s… well, not. And typically the problem isn’t what most business owners think.
The right tools are like “power ups” in a video game — when you use them efficiently, everything gets easier. Choosing and then using the right ones can help make the admin tasks that drag dog trainers down quick and convenient, while adding a bit of professional...
Google Drive is a file management product available from Google when you sign up for a Gmail email address or purchase a paid Gsuite account. But, because it’s made to integrate seamlessly with Google’s other products — sheets, docs, slides, and more, which will have their own articles (coming soon!) — and lives online, it makes file creation, sharing, and management simple.
Can I ask you a question? How much time do you think you spend on email each week? If you're like most dog trainers (or, really, like most small business owners) the answer is likely "too much." In 2012, McKinsey reported that the average professional spent roughly...
There’s been a lot written on setting goals — whole books on setting personal and business goals. And yet each year a staggering 92% of people who set New Year’s goals never achieve them, according to research from the University of Scranton. So, how can you avoid becoming another statistic?
You became your own boss so you’d only have to work with people you like, right? We all want to work with more of the clients we like, and fewer of those who we… like less. So, how do we make that happen?