melissabreau

Get More Done: How to Set (and stick to!) Systems for Getting More Done

When you work for yourself, you’re not just a dog trainer… you’re a business owner. And that means doing a whole lot more than just training dogs.

Yet so often, even when we have the best of intentions, the tasks that need to happen for our business that aren’t directly related to the work we need to do every day for our clients — things like marketing, answering emails, or reconciling receipts — fall by the wayside. We know they’re important. We know they need to happen. Yet they never seem to get done.

That’s fine… for a while. But when those types of tasks get put off for too long, problems begin to emerge.

The Minimalist Guide to Setting Boundaries in Your Business (And Preventing Burnout)

Your goal with your business is to help people and their dogs… which can make it easy to fall into bad habits, and incredibly hard to set boundaries and stick to them. And that’s dangerous.

Booked Solid? Here’s an Easy Way to Manage Your Wait List

We've heard it a lot lately — "I'm booked solid right now! My next available appointment isn't for 3 months or more... Should I keep signing people up?" If this is you, know you're not alone. Whether it's an influx of pandemic puppies or just an increased awareness of...
Get More Done: How to Set (and stick to!) Systems for Getting More Done

Get More Done: How to Set (and stick to!) Systems for Getting More Done

When you work for yourself, you’re not just a dog trainer… you’re a business owner. And that means doing a whole lot more than just training dogs.

Yet so often, even when we have the best of intentions, the tasks that need to happen for our business that aren’t directly related to the work we need to do every day for our clients — things like marketing, answering emails, or reconciling receipts — fall by the wayside. We know they’re important. We know they need to happen. Yet they never seem to get done.

That’s fine… for a while. But when those types of tasks get put off for too long, problems begin to emerge.

read more
The Ultimate Guide to Email Marketing for Dog Trainers

The Ultimate Guide to Email Marketing for Dog Trainers

Email marketing, unlike social media, allows you to regularly connect with the same clients in a controlled and customizable way. And unlike most social media, most businesses don’t need to send out a newsletter everyday to see results. There’s no constant video-creating, tweeting, updating or pinning involved.

read more
Here’s How Even A Busy Dog Trainer Can Get Back Free Time

Here’s How Even A Busy Dog Trainer Can Get Back Free Time

We’ve all been there.

I know I certainly have — someone asks you what you do for a living, and you describe running your own business in a way that makes it sound downright cushy. You make your own hours! Unlimited time off! Only have to work with people you like!

…and you conveniently leave off all the “hard parts.”

You know, the long hours, overwhelming email inbox, and times when it takes 8 conversations just to schedule a single client lesson. The part where your boss (aka you!) has unrealistic expectations about how much can be done in a day. Oomph.

read more
What Is Marketing? A Cheat Sheet for Dog Trainers

What Is Marketing? A Cheat Sheet for Dog Trainers

What is marketing, really? And how do you use it to actually get people to BUY the things you have to sell? Whether you're just starting a new dog training business or you've been in the game for a while and are trying to level up, it's a good idea to understand the...

read more
From A Handout Library to Low-Cost Client Management: What a Dog Trainer Can Do With Google Drive

From A Handout Library to Low-Cost Client Management: What a Dog Trainer Can Do With Google Drive

Google Drive is a file management product available from Google when you sign up for a Gmail email address or purchase a paid Gsuite account. But, because it’s made to integrate seamlessly with Google’s other products — sheets, docs, slides, and more, which will have their own articles (coming soon!) — and lives online, it makes file creation, sharing, and management simple.

read more