melissabreau

Write This, Not That: Simple Swaps for Words that Sell [Video]

Do you struggle with writer's block? Never sure what to write for social media post captions or want to turn your website content into more persuasive copy? Join Melissa for a conversation on what makes for convincing content! We talked about common mistakes as well...

Successful Dog Trainer Panel Discussion

We recently hosted a dog trainer panel discussion over in our free facebook group with several members of our Trainer's Growth Group - Brianne Harris, Crystal Partain, Janet Parker and Liz MacHaffie! We talked about how they got to where they are today and what's...

Get More Done: How to Set (and stick to!) Systems for Getting More Done

When you work for yourself, you’re not just a dog trainer… you’re a business owner. And that means doing a whole lot more than just training dogs.

Yet so often, even when we have the best of intentions, the tasks that need to happen for our business that aren’t directly related to the work we need to do every day for our clients — things like marketing, answering emails, or reconciling receipts — fall by the wayside. We know they’re important. We know they need to happen. Yet they never seem to get done.

That’s fine… for a while. But when those types of tasks get put off for too long, problems begin to emerge.

From A Handout Library to Low-Cost Client Management: What a Dog Trainer Can Do With Google Drive

From A Handout Library to Low-Cost Client Management: What a Dog Trainer Can Do With Google Drive

Google Drive is a file management product available from Google when you sign up for a Gmail email address or purchase a paid Gsuite account. But, because it’s made to integrate seamlessly with Google’s other products — sheets, docs, slides, and more, which will have their own articles (coming soon!) — and lives online, it makes file creation, sharing, and management simple.

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Online Dog Training: What Trainers Need to Know To Take Their Business Virtual

Online Dog Training: What Trainers Need to Know To Take Their Business Virtual

Considering overing online dog training classes or virtual services for the long-haul? During COVID and “shelter at home” you jumped feet-first into online dog training, offering one-on-one lessons and group classes via Zoom, and finding other ways to keep some income coming in while in-person services were prohibited. And now, as the world slowly opens back up, you’re realizing you enjoyed some of the perks of online training and aren’t quite ready to let it go.

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Standing Out from the Crowd: How to Sell Online Services When COVID is Driving Everyone Online

Standing Out from the Crowd: How to Sell Online Services When COVID is Driving Everyone Online

What makes something stand out? Being different.

Right now there are many dog trainers who are all facing the same problem — they have received “shelter in place” or “stay at home” orders. So they’ve turned to online, and they’re working to offer online classes and virtual lessons… and they’re shouting about it everywhere they can online in an effort to keep some income coming in.

Of course, when everyone is posting and sharing and promoting their online classes, it can make it hard to stand out. It feels like a whole lot of noise. And then there’s you. How can you compete with all that?

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