melissabreau

Booked Solid? Here’s an Easy Way to Manage Your Wait List

We've heard it a lot lately — "I'm booked solid right now! My next available appointment isn't for 3 months or more... Should I keep signing people up?" If this is you, know you're not alone. Whether it's an influx of pandemic puppies or just an increased awareness of...

The Ultimate Guide to Email Marketing for Dog Trainers

Email marketing, unlike social media, allows you to regularly connect with the same clients in a controlled and customizable way. And unlike most social media, most businesses don’t need to send out a newsletter everyday to see results. There’s no constant video-creating, tweeting, updating or pinning involved.

Here’s How Even A Busy Dog Trainer Can Get Back Free Time

We’ve all been there.

I know I certainly have — someone asks you what you do for a living, and you describe running your own business in a way that makes it sound downright cushy. You make your own hours! Unlimited time off! Only have to work with people you like!

…and you conveniently leave off all the “hard parts.”

You know, the long hours, overwhelming email inbox, and times when it takes 8 conversations just to schedule a single client lesson. The part where your boss (aka you!) has unrealistic expectations about how much can be done in a day. Oomph.

Online Dog Training: What Trainers Need to Know To Take Their Business Virtual

Online Dog Training: What Trainers Need to Know To Take Their Business Virtual

Considering overing online dog training classes or virtual services for the long-haul? During COVID and “shelter at home” you jumped feet-first into online dog training, offering one-on-one lessons and group classes via Zoom, and finding other ways to keep some income coming in while in-person services were prohibited. And now, as the world slowly opens back up, you’re realizing you enjoyed some of the perks of online training and aren’t quite ready to let it go.

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Standing Out from the Crowd: How to Sell Online Services When COVID is Driving Everyone Online

Standing Out from the Crowd: How to Sell Online Services When COVID is Driving Everyone Online

What makes something stand out? Being different.

Right now there are many dog trainers who are all facing the same problem — they have received “shelter in place” or “stay at home” orders. So they’ve turned to online, and they’re working to offer online classes and virtual lessons… and they’re shouting about it everywhere they can online in an effort to keep some income coming in.

Of course, when everyone is posting and sharing and promoting their online classes, it can make it hard to stand out. It feels like a whole lot of noise. And then there’s you. How can you compete with all that?

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