Can I ask you a question? How much time do you think you spend on email each week? If you're like most dog trainers (or, really, like most small business owners) the answer is likely "too much." In 2012, McKinsey reported that the average professional spent roughly...
There’s been a lot written on setting goals — whole books on setting personal and business goals. And yet each year a staggering 92% of people who set New Year’s goals never achieve them, according to research from the University of Scranton. So, how can you avoid becoming another statistic?
You became your own boss so you’d only have to work with people you like, right? We all want to work with more of the clients we like, and fewer of those who we… like less. So, how do we make that happen?
Considering overing online dog training classes or virtual services for the long-haul? During COVID and “shelter at home” you jumped feet-first into online dog training, offering one-on-one lessons and group classes via Zoom, and finding other ways to keep some income coming in while in-person services were prohibited. And now, as the world slowly opens back up, you’re realizing you enjoyed some of the perks of online training and aren’t quite ready to let it go.
What makes something stand out? Being different.
Right now there are many dog trainers who are all facing the same problem — they have received “shelter in place” or “stay at home” orders. So they’ve turned to online, and they’re working to offer online classes and virtual lessons… and they’re shouting about it everywhere they can online in an effort to keep some income coming in.
Of course, when everyone is posting and sharing and promoting their online classes, it can make it hard to stand out. It feels like a whole lot of noise. And then there’s you. How can you compete with all that?
Let’s face it… The world is a little bit weird right now. Many of the dog trainers I know have thought about offering online content. Someday. Some of them have even given it a try, previously, with varying amounts of success. And then COVID hit and suddenly the whole world changed.