Marketing

Write This, Not That: Simple Swaps for Words that Sell [Video]

Do you struggle with writer's block? Never sure what to write for social media post captions or want to turn your website content into more persuasive copy? Join Melissa for a conversation on what makes for convincing content! We talked about common mistakes as well...

The Ultimate Guide to Email Marketing for Dog Trainers

Email marketing, unlike social media, allows you to regularly connect with the same clients in a controlled and customizable way. And unlike most social media, most businesses don’t need to send out a newsletter everyday to see results. There’s no constant video-creating, tweeting, updating or pinning involved.

What is a swipe file? (And why you should have one…)

Creating new posts, articles, and content to market your business can be... painful. After all, let's face it — as a business owner, you wear a lot of hats. You're the bookkeeper, the dog trainer, the marketer, the customer service team and more. That means when you...

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Identifying Your Ideal Clients (then what to do next)

by melissabreau | Jul 21, 2020

You became your own boss so you’d only have to work with people you like, right? We all want to work with more of the clients we like, and fewer of those who we… like less. So, how do we make that happen?