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“For Better And For Worse” – Creating A Business Partnership

Did you start out as a dog trainer because of your passion for dogs? Many dog trainers feel so strongly about the human-animal bond that they decide to devote their career (life?) to working with dogs, As a result, their business is their passion, and it's difficult...

Even Out The Ups and Downs of Business Ownership

One frustrating thing about owning your own dog training business is dealing with the inevitable ebb and flow of clients.  One day you're drumming your fingers, waiting for clients to call, the next you're booked out six weeks in advance and then just when you least...

The Very First Step To Starting A Dog Training Business

Starting a new business is an exciting time. As a new trainer, you want to get started training dogs, but you know that you need to get your business and legal "pups" in a row, first. But where to start? Should you form your LLC, choose a name, decide what services to...
Creating Graphics For Your Business

Creating Graphics For Your Business

I am going to put on a different hat today, and talk about design.  You may know me as DTU's resident legal beagle, but what you may not know is that my undergraduate degree is in Fine Arts (I majored in sculpture).  While it may seem like a strange combination (talk...

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Case Study: The Freckled Paw

Case Study: The Freckled Paw

Case study: Crystal Partain, The Freckled Paw. On target to reach a goal of $150,000 in 2021. Summary: Crystal started working in a vet clinic, cleaning kennels, at 16 years old. She worked her way up, and by the time she went to college a few years later, she knew...

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Streamline your sales process

Streamline your sales process

A few years ago when I asked trainers about their sales process. I would likely be met with an eye roll and a "what sales process?" Now most trainers are comfortable with the idea that they have to sell their service if they are to run a successful business.  Not all...

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Business Names, Logos and Trademarks

Business Names, Logos and Trademarks

For many business owners, naming their business and designing a logo sounds like fun in the beginning, but can become complicated very quickly.  In truth, it’s an important step that is more about planning than fun, but that can grow into a valuable asset and a source...

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Moving the needle in your dog training business

As dog trainers we have more to do and more on our minds when there are more clients, classes and appointments.    There are some goals that we go after with jet fuel in our veins and then burnout when either we don't see quick results or when we actually get...

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