Business Names, Logos and Trademarks
For many business owners, naming their business and designing a logo sounds like fun in the beginning, but can become complicated very quickly. In truth, it’s an important step that is more about planning than fun, but that can grow into a valuable asset and a source...
What is a swipe file? (And why you should have one…)
Creating new posts, articles, and content to market your business can be... painful. After all, let's face it — as a business owner, you wear a lot of hats. You're the bookkeeper, the dog trainer, the marketer, the customer service team and more. That means when you...
Moving the needle in your dog training business
As dog trainers we have more to do and more on our minds when there are more clients, classes and appointments. There are some goals that we go after with jet fuel in our veins and then burnout when either we don't see quick results or when we actually get...
The Five Pillars of a Successful Business
As we prepare to close out the first quarter of 2021, many of us have now finished up our 2020 financials, prepared and filed our taxes from last year and are taking the time to reflect on our business. How did yours do? "You can't see where you are going without...
What’s in a Waiver?
Liability waiver: A legal contract intended to reduce the chance of a lawsuit being filed against you or your business, or to reduce the amount that can be recovered, by shifting liability for your negligence to your client. Also called a "release," because the...
What Is Marketing? A Cheat Sheet for Dog Trainers
What is marketing, really? And how do you use it to actually get people to BUY the things you have to sell? Whether you're just starting a new dog training business or you've been in the game for a while and are trying to level up, it's a good idea to understand the...
Four reasons dog training businesses fail and what you can do to avoid them.
2020 presented some of the greatest challenges the world has seen when it comes to business operations during covid. Dog training business owners have either done very well or decided to close up shop and move on to other careers. In light of this we would like to...
The Real Reason Your Website Doesn’t Get You Clients
Your website can be a highly effective and engaging tool in your sales process.
But all too often, it’s… well, not. And typically the problem isn’t what most business owners think.
Adding More Services. Is It Time?
As dog trainers, we often open our business and hit the ground running. We take on as many clients as we can, work a random assortment of hours, and try to bring in as much money as we can. Telling ourselves “someday” we might have a building, more services, or...
Taking More Time Off: New Year, New Vacation Policy
One of the biggest things that pushed me to opening my own business was wanting to be in control of my own time. I also really wanted to be in control of my own vacation policy. Why? I just really like to take time off. I like to travel to dog events. I like to travel...