It’s Your Business: Flip the Script on Accounting and Budgets

When you first decided to become a dog trainer, did you realize that you would also become a web designer, marketing expert, social media personality, sales person, secretary AND accountant? Chances are, you didn't realize how many different job titles you would have...

Business Software for Dog Trainers: Dog Biz Pro vs. Busy Paws vs. Gingr vs. Pocket Suite vs. Acuity!

Want more time training dogs and less time pushing ‘paper’? Check out these business software options.

Certification Options for Dog Trainers – What’s Available?

As discussed in our last post, dog training is an unregulated industry that doesn’t require a practitioner to hold any credentials. Despite that, certification options abound! This makes getting a qualification or certification a bit of a minefield!

Streamline your sales process

Streamline your sales process

A few years ago when I asked trainers about their sales process. I would likely be met with an eye roll and a "what sales process?" Now most trainers are comfortable with the idea that they have to sell their service if they are to run a successful business.  Not all...

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The Ultimate Guide to Email Marketing for Dog Trainers

The Ultimate Guide to Email Marketing for Dog Trainers

Email marketing, unlike social media, allows you to regularly connect with the same clients in a controlled and customizable way. And unlike most social media, most businesses don’t need to send out a newsletter everyday to see results. There’s no constant video-creating, tweeting, updating or pinning involved.

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Here’s How Even A Busy Dog Trainer Can Get Back Free Time

Here’s How Even A Busy Dog Trainer Can Get Back Free Time

We’ve all been there.

I know I certainly have — someone asks you what you do for a living, and you describe running your own business in a way that makes it sound downright cushy. You make your own hours! Unlimited time off! Only have to work with people you like!

…and you conveniently leave off all the “hard parts.”

You know, the long hours, overwhelming email inbox, and times when it takes 8 conversations just to schedule a single client lesson. The part where your boss (aka you!) has unrealistic expectations about how much can be done in a day. Oomph.

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