Forming An LLC For Your Dog Training Business

Many advise forming an LLC when starting a business. But for dog trainers, an LLC might not be the best choice.

Booked Solid? Here’s an Easy Way to Manage Your Wait List

We've heard it a lot lately — "I'm booked solid right now! My next available appointment isn't for 3 months or more... Should I keep signing people up?" If this is you, know you're not alone. Whether it's an influx of pandemic puppies or just an increased awareness of...

Streamline your sales process

A few years ago when I asked trainers about their sales process. I would likely be met with an eye roll and a "what sales process?" Now most trainers are comfortable with the idea that they have to sell their service if they are to run a successful business.  Not all...
Business Names, Logos and Trademarks

Business Names, Logos and Trademarks

For many business owners, naming their business and designing a logo sounds like fun in the beginning, but can become complicated very quickly.  In truth, it’s an important step that is more about planning than fun, but that can grow into a valuable asset and a source...

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Moving the needle in your dog training business

As dog trainers we have more to do and more on our minds when there are more clients, classes and appointments.    There are some goals that we go after with jet fuel in our veins and then burnout when either we don't see quick results or when we actually get...

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The Five Pillars of a Successful Business

The Five Pillars of a Successful Business

As we prepare to close out the first quarter of 2021, many of us have now finished up our 2020 financials, prepared and filed our taxes from last year and are taking the time to reflect on our business. How did yours do? "You can't see where you are going without...

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What’s in a Waiver?

What’s in a Waiver?

Liability waiver:  A legal contract intended to reduce the chance of a lawsuit being filed against you or your business, or to reduce the amount that can be recovered, by shifting liability for your negligence to your client.  Also called a "release," because the...

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What Is Marketing? A Cheat Sheet for Dog Trainers

What Is Marketing? A Cheat Sheet for Dog Trainers

What is marketing, really? And how do you use it to actually get people to BUY the things you have to sell? Whether you're just starting a new dog training business or you've been in the game for a while and are trying to level up, it's a good idea to understand the...

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Adding More Services. Is It Time?

Adding More Services. Is It Time?

As dog trainers, we often open our business and hit the ground running. We take on as many clients as we can, work a random assortment of hours, and try to bring in as much money as we can. Telling ourselves “someday” we might have a building, more services, or...

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Taking More Time Off: New Year, New Vacation Policy

Taking More Time Off: New Year, New Vacation Policy

One of the biggest things that pushed me to opening my own business was wanting to be in control of my own time. I also really wanted to be in control of my own vacation policy. Why? I just really like to take time off. I like to travel to dog events. I like to travel...

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