Who are you as a leader in your business?
In the dog training world the word "Leadership" has been abused and misused every chance a trainer gets. This often leads to a lesser understanding of what it means to be a leader in our lives and our businesses. As business owners we should separate our...
5 Ways to Avoid a Winter Business Slow Down
Many dog trainers experience a decline in inquiries and sales once the holidays start to roll around and through the winter months but that doesn't have to be you! You can avoid the perceived business slow down by being prepared with a consistent marketing plan and...
Biz Health Check: Are All Your Eggs in ONE Basket?
Does your business have ONE major referral source? Do you offer ONE service? Do you have ONE type of target client? This little post is for you! Part of being a super entrepreneur is ensuring you and your business can handle changes. Life happens. (And this year,...
Planning For Catastrophe
I’ve said it before and I’ll say it again: the best thing you can do for your business longevity is to make a plan for when things go wrong. When a client asks me what to do first when starting a new business, I tell them to think about insurance. Ask yourself, what...
The Dog Trainer’s Guide to Getting More Out of Gmail: Hacks to Help You Spend Less Time in Your Inbox
Can I ask you a question? How much time do you think you spend on email each week? If you're like most dog trainers (or, really, like most small business owners) the answer is likely "too much." In 2012, McKinsey reported that the average professional spent roughly...
From burnt-out to business success: My switch to selling programs
I was living paycheck to paycheck, I was worried about not making bills, I was stressed about making enough to pay my share of rent. And I was stressed as heck. Something had to change…
The Benefits Of Package Pricing For Dog Training Services
Why are you giving a discount? Recently I was working with a wonderful young dog trainer on a lengthy contract for specialized training services. She wanted her prices to be part of her contract, so she would be able to record which pricing method her clients...
Why Bad Business Goals Led My First Business to Fail (And What I Do Differently Now)
There’s been a lot written on setting goals — whole books on setting personal and business goals. And yet each year a staggering 92% of people who set New Year’s goals never achieve them, according to research from the University of Scranton. So, how can you avoid becoming another statistic?
Work Life Balance – Taking steps to create it
All too often as entrepreneurs, we let our drive and desire to succeed override our need for balance. We worry that if we aren’t answering emails and phone calls quick enough, will our potential customers go elsewhere. If we aren’t available nights and weekends, will...
Want Better Skills, Fast? Film Yourself Training
Do you want fantastic mechanics and people skills? I want to give you a simple piece of advice that, if done, can transform your training: Film yourself training. Then watch it.