Before Setting Goals for the Coming Year – Take A Look Back

It's the time of year for setting goals. For many of us, the arrival of New Year's Day prompts visions of a new start and ambitious plans. But in order to successfully set goals that will move your business forward, it's important to start by looking back, into the...

Don’t Let Fear Of Failure Hold You Back Next Year

If you have some down time, this time of year can be a good opportunity to review the past 12 months and set some plans and goals for 2023. But, before you go there, I wanted to re-publish this essay from a couple of years ago about reframing failure. Reframing...

Six Signs You Need To Hire An Employee For Your Business

As a business owner, it’s important to understand the benefits and drawbacks of employing trainers and other professionals in your business. Whether you are on the verge of making a hire, or you think you want to do it all yourself, or even if the thought never...
Streamline your sales process

Streamline your sales process

A few years ago when I asked trainers about their sales process. I would likely be met with an eye roll and a "what sales process?" Now most trainers are comfortable with the idea that they have to sell their service if they are to run a successful business.  Not all...

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The Ultimate Guide to Email Marketing for Dog Trainers

The Ultimate Guide to Email Marketing for Dog Trainers

Email marketing, unlike social media, allows you to regularly connect with the same clients in a controlled and customizable way. And unlike most social media, most businesses don’t need to send out a newsletter everyday to see results. There’s no constant video-creating, tweeting, updating or pinning involved.

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Here’s How Even A Busy Dog Trainer Can Get Back Free Time

Here’s How Even A Busy Dog Trainer Can Get Back Free Time

We’ve all been there.

I know I certainly have — someone asks you what you do for a living, and you describe running your own business in a way that makes it sound downright cushy. You make your own hours! Unlimited time off! Only have to work with people you like!

…and you conveniently leave off all the “hard parts.”

You know, the long hours, overwhelming email inbox, and times when it takes 8 conversations just to schedule a single client lesson. The part where your boss (aka you!) has unrealistic expectations about how much can be done in a day. Oomph.

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Make Agreements with Yourself

As business owners there are many things that can weigh on our minds.  When our minds are cluttered our business can suffer and so do our lives.  Conversations with our significant others are less enjoyable. The activities we perform are not as fun as they could be...

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Business Names, Logos and Trademarks

Business Names, Logos and Trademarks

For many business owners, naming their business and designing a logo sounds like fun in the beginning, but can become complicated very quickly.  In truth, it’s an important step that is more about planning than fun, but that can grow into a valuable asset and a source...

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