Streamline your sales process
A few years ago when I asked trainers about their sales process. I would likely be met with an eye roll and a "what sales process?" Now most trainers are comfortable with the idea that they have to sell their service if they are to run a successful business. Not all...
Is fear of failure is affecting your ability to reach your goals?
Oftentimes, a business owners’ fear of failure can hold them back. In order to move forward with your business and grow it into what it can be, it’s important to overcome those fears. But how do you do that? I want you to put on your Dog Trainer hat Dog trainers...
3 ways obstacles help you become a better business owner
Jamie and I have been running our business for over 9 years now. Being married and running a business together presents challenges that are unique and that not all couples have to face together. From seeing each other way too much to not agreeing on how things...
Shield or Sword? Plagiarism and Copyright Law in Business
Shield or Sword? It's Confusing I see a lot of confusion surrounding plagiarism and copyright among pet professionals, and while it may not seem obvious, dog training is a business in which the subjects of plagiarism and copyright come up frequently. Why Is This Even...
The Ultimate Guide to Email Marketing for Dog Trainers
Email marketing, unlike social media, allows you to regularly connect with the same clients in a controlled and customizable way. And unlike most social media, most businesses don’t need to send out a newsletter everyday to see results. There’s no constant video-creating, tweeting, updating or pinning involved.
Independent Contractors, Employees, and Interns, Oh My!
The day your business grows busy enough to consider hiring someone to help you is an exciting time. But it is also a time that can be fraught with worry and traps for the unwary. It’s a big step that can land you in a shadowy forest of employment law, wage and hour...
Here’s How Even A Busy Dog Trainer Can Get Back Free Time
We’ve all been there.
I know I certainly have — someone asks you what you do for a living, and you describe running your own business in a way that makes it sound downright cushy. You make your own hours! Unlimited time off! Only have to work with people you like!
…and you conveniently leave off all the “hard parts.”
You know, the long hours, overwhelming email inbox, and times when it takes 8 conversations just to schedule a single client lesson. The part where your boss (aka you!) has unrealistic expectations about how much can be done in a day. Oomph.
Make Agreements with Yourself
As business owners there are many things that can weigh on our minds. When our minds are cluttered our business can suffer and so do our lives. Conversations with our significant others are less enjoyable. The activities we perform are not as fun as they could be...
Business Names, Logos and Trademarks
For many business owners, naming their business and designing a logo sounds like fun in the beginning, but can become complicated very quickly. In truth, it’s an important step that is more about planning than fun, but that can grow into a valuable asset and a source...
What is a swipe file? (And why you should have one…)
Creating new posts, articles, and content to market your business can be... painful. After all, let's face it — as a business owner, you wear a lot of hats. You're the bookkeeper, the dog trainer, the marketer, the customer service team and more. That means when you...