It's the time of year for setting goals. For many of us, the arrival of New Year's Day prompts visions of a new start and ambitious plans. But in order to successfully set goals that will move your business forward, it's important to start by looking back, into the...
If you have some down time, this time of year can be a good opportunity to review the past 12 months and set some plans and goals for 2023. But, before you go there, I wanted to re-publish this essay from a couple of years ago about reframing failure. Reframing...
As a business owner, it’s important to understand the benefits and drawbacks of employing trainers and other professionals in your business. Whether you are on the verge of making a hire, or you think you want to do it all yourself, or even if the thought never...
Did you start out as a dog trainer because of your passion for dogs? Many dog trainers feel so strongly about the human-animal bond that they decide to devote their career (life?) to working with dogs, As a result, their business is their passion, and it's difficult...
One frustrating thing about owning your own dog training business is dealing with the inevitable ebb and flow of clients. One day you're drumming your fingers, waiting for clients to call, the next you're booked out six weeks in advance and then just when you least...
Starting a new business is an exciting time. As a new trainer, you want to get started training dogs, but you know that you need to get your business and legal "pups" in a row, first. But where to start? Should you form your LLC, choose a name, decide what services to...
When you first decided to become a dog trainer, did you realize that you would also become a web designer, marketing expert, social media personality, sales person, secretary AND accountant? Chances are, you didn't realize how many different job titles you would have...
I am going to put on a different hat today, and talk about design. You may know me as DTU's resident legal beagle, but what you may not know is that my undergraduate degree is in Fine Arts (I majored in sculpture). While it may seem like a strange combination (talk...
Summary: Five years ago, Jo Ferraris had a stressful career as a Pharmacy Technician and 2 young twins. She had set aside her childhood dream of becoming a vet after college, and satisfied her love of animals by taking her pet dogs to agility and scent detection...
Case study: Crystal Partain, The Freckled Paw. On target to reach a goal of $150,000 in 2021. Summary: Crystal started working in a vet clinic, cleaning kennels, at 16 years old. She worked her way up, and by the time she went to college a few years later, she knew...